What it costs — plain numbers, no lock-in

What drives the price?

Three things decide which plan makes sense for you — none of them hidden:

• How much work is involved. A website and Google setup (Foundation) is a one-off build plus hosting. Getting and staying found on Google (Growth) is ongoing work, every month.
• How competitive your trade and area are. A sparky in a busy inner suburb takes more ongoing work to rank than a niche trade in a quieter area. Same plan, but it tells us how hard we push.
• How fast you want it. Getting found on Google compounds over months. If you want calls this week, that's ads (Scale) — and ad budget sits on top, paid straight to Google.

How does this compare?

• Doing it yourself: free in dollars, but it costs you nights — and most owners get the Google side wrong and never see why the phone's quiet. Your time's worth more on the tools.
• A big agency: usually $1,000–$3,000+ a month, lock-in contracts, and you're a small account they farm out to a junior.
• Just running ads: works while you pay and stops dead the day you stop. We build something that keeps bringing calls after the spend.
• Us: $197–$497 a month, month to month, run by the person you actually talk to — and you see it free before you pay.

Who it's for — and who it's not

It's for you if you're a Melbourne trade or local business that wants more local calls, you can take on the work when it comes, and you'd rather it was handled than fiddle with it yourself.

It's not for you if you want to be #1 overnight (it compounds, it's not magic), you can't handle more jobs right now, or you're a national or online-only business — we do local trades, and we do them properly.

Still cheaper than one lost job

One roofing job, one re-pipe, one switchboard upgrade usually covers a month — often several. The plans are priced so a single extra job a month pays for the lot. If it doesn't earn its keep in the first month, you get it back. See the local SEO, website and Google Profile work each plan includes.